Higher Education Consultants

2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process

High school students and the college search process on Android, iPhones, iPads, smartphones

How have mobile devices affected the college search process for high school students?

Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA examined that question in this year's E-Expectations study. Participants were asked about their mobile browsing behavior—how frequently they use their phones to go online, their content priorities, and how often they check e-mail on their phones—to see if mobile browsing has significantly impacted the college search process. The report also queried them on e-mail usage, the influence of Web sites on their perception of a campus, and their social media use. Among the findings:

  • 78 percent of respondents have regular access to a mobile device.
  • 43 percent of students reported using their mobile devices for all of their Web browsing.
  • 68 percent said they have viewed college Web sites on a mobile device.
  • 73 percent of students expressed interest in downloading campus-specific applications for schools on their target list.
  • 47 percent check e-mail on their mobile devices daily; 67 percent check at least once per week.

This report is part of the E-Expectations research series.

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