2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process
How have mobile devices affected the college search process for high school students?
Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA examined that question in this year's E-Expectations study. Participants were asked about their mobile browsing behavior—how frequently they use their phones to go online, their content priorities, and how often they check e-mail on their phones—to see if mobile browsing has significantly impacted the college search process. The report also queried them on e-mail usage, the influence of Web sites on their perception of a campus, and their social media use. Among the findings:
- 78 percent of respondents have regular access to a mobile device.
- 43 percent of students reported using their mobile devices for all of their Web browsing.
- 68 percent said they have viewed college Web sites on a mobile device.
- 73 percent of students expressed interest in downloading campus-specific applications for schools on their target list.
- 47 percent check e-mail on their mobile devices daily; 67 percent check at least once per week.
This report is part of the E-Expectations research series.