2012 E-Recruiting Practices and Trends at Four-Year and Two-Year Institutions
This report examines the popularity of social media, the Web, and many other electronic recruitment practices, based on a poll of college and university enrollment and admissions officers across the U.S. in April 2012. As a special bonus, the report identifies gaps and similarities between campus practices and prospective student behaviors using findings from Noel-Levitz’s spring 2012 E-Expectations study of 2,000 prospective, college-bound, high school students.
Among the findings:
- Email communication topped the list of popular practices for e-recruiting, slightly ahead of Facebook. This matched up closely with prospective students’ behaviors, as slightly more prospective students reported that they look at their email each week than check Facebook.
- Less than half of the poll respondents reported offering mobile-optimized Web site experiences, while more than half of the students surveyed reported viewing college and university Web sites on mobile devices, including tablets.
- Nearly two-thirds of four-year institution respondents and more than 90 percent of two-year public institution respondents reported spending less than $25K to maintain admissions-specific content and services on their institution’s Web site.
This report also contains results from the 2012 E-Expectations Report examining the online behaviors and expectations of high school students.
