Retooling the Enrollment FunnelEnrollment Strategies and Metrics for a New Era
For more than two decades, the enrollment funnel has shaped how enrollment managers planned their enrollment strategies. It was a reliable, effective model for enrollment behavior, and campuses could shape their strategies around it.
In recent years, however, demographic changes as well as technological advances have rendered the traditional funnel inadequate as a predictor of student enrollment behavior. More and more students have become "secret shoppers" and are making first contact much later in the funnel process.
This white paper discusses a new paradigm for predicting student behavior and establishing metrics for tracking enrollment behavior.