Clients and Case Studies

What clients say

"SMART Approach gave us the ability the think strategically about developing a long-term pipeline. Instead of buying thousands of cold call names, we now can match characteristics and find students who behave like our students, and also rank them by their likelihood of enrollment."

Douglas Christiansen
Associate Provost for Enrollment and Dean of Admission, Vanderbilt University (Tennessee)

"We have also been able to change our name purchasing and travel strategies. Without SMART Approach, we had to buy pockets of names from markets where we traditionally enrolled students, and we would be left with many names that were not a good fit. Now we can buy data on individual students, regardless of where they are, based on the model score. We have been able to eliminate travel to areas generating low numbers of inquiries, knowing that we will still get the names we need from SMART Approach. That alone makes it worth the annual fee."

James Steen
Vice President for Enrollment Management, Houston Baptist University (Texas)

"When I make recruitment and marketing decisions, I want information that gives me the best possible assessment of a particular combination of student characteristics. The predictive modeling of SMART Approach gives me that information, providing the data I need to make strategic planning decisions."

Suzanne Petrusch
Vice President for Enrollment Management, St. Mary's University (Texas)

SMART Approach clients

The following is a representive list of campuses that have used SMART Approach. The list is organized by state.

• Auburn University (AL)
• California Baptist University (CA)
• Hope International University (CA)
• Colorado Christian University (CO)
• Mesa State College (CO)
• Naropa University (CO)
• Post University (CT)
• University of Bridgeport (CT)
• University of Hartford (CT)
• University of New Haven (CT)
• University of the District of Columbia (DC)
• Delaware State University (DE)
• Southeastern University (FL)
• University of Tampa (FL)
• Mercer University (GA)
• Shorter University (GA)
• Hawaii Pacific University (HI)
• Buena Vista University (IA)
• Coe College (IA)
• Dordt College (IA)
• Graceland University (IA)
• Northwestern College (IA)
• Illinois State University (IL)
• Lincoln College (IL)
• North Park University (IL)
• Wheaton College (IL)
• Earlham College and Earlham School of Religion (IN)
• Goshen College (IN)
• Indiana University South Bend (IN)
• Indiana Wesleyan University (IN)
• Saint Joseph's College (IN)
• Emporia State University (KS)
• McPherson College (KS)
• Berea College (KY)
• Eastern Kentucky University (KY)
• Transylvania University (KY)
• Dillard University (LA)
• American International College (MA)
• Elms College (MA)
• Albion College (MI)
• College for Creative Studies (MI)
• Cornerstone University (MI)
• Eastern Michigan University (MI)
• Marygrove College (MI)
• Concordia University, St. Paul (MN)
• Crown College (MN)
• Northwestern College (MN)
• The College of Saint Scholastica (MN)
• University of Minnesota-Crookston (MN)
• University of Minnesota-Morris (MN)
• Rockhurst University (MO)
• Saint Louis University (MO)
• Stephens College (MO)
• Mississippi College (MS)
• University of Southern Mississippi (MS)
• Rocky Mountain College (MT)
• Queens University of Charlotte (NC)
• University of Nebraska at Kearney (NE)
• Drew University (NJ)
• Georgian Court University (NJ)
• University of Nevada, Reno (NV)
• Elmira College (NY)
• Marymount Manhattan College (NY)
• Paul Smith's College of Arts and Sciences (NY)
• State University of New York Institute of Technology at Utica-Rome (NY)
• The College of New Rochelle (NY)
• Ashland University (OH)
• Baldwin-Wallace College (OH)
• Bowling Green State University (OH)
• Hiram College (OH)
• Kenyon College (OH)
• Mount Vernon Nazarene University (OH)
• Ohio Dominican University (OH)
• Otterbein University (OH)
• Tiffin University (OH)
• Mid-America Christian University (OK)
• Oklahoma Baptist University (OK)
• Oral Roberts University (OK)
• Chatham University (PA)
• Holy Family University (PA)
• Juniata College (PA)
• Keystone College (PA)
• Marywood University (PA)
• The University of the Arts (PA)
• Waynesburg University (PA)
• Coker College (SC)
• Columbia College (SC)
• Southern Wesleyan University (SC)
• Dakota State University (SD)
• University of Sioux Falls (SD)
• Bryan College (TN)
• Christian Brothers University (TN)
• King College (TN)
• Vanderbilt University (TN)
• Houston Baptist University (TX)
• St. Mary's University (TX)
• Texas Tech University (TX)
• University of Dallas (TX)
• West Texas A & M University (TX)
• Averett University (VA)
• Lynchburg College (VA)
• Marymount University (VA)
• Old Dominion University (VA)
• Shenandoah University (VA)
• Norwich University (VT)
• Seattle University (WA)
• Cardinal Stritch University (WI)
• Milwaukee Institute of Art & Design (WI)
• University of Wisconsin-Superior (WI)
• Viterbo University (WI)
• Alderson-Broaddus College (WV)
• West Virginia University (WV)