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Higher Education Consultants

How ForecastPlus Works

Using predictive modeling for recruitment

ForecastPlus compares the characteristics of prospective students to the characteristics of students who have enrolled at your campus. Here's how it works:

  1. Noel-Levitz gathers previous enrollment data from your campus.
  2. We append that data with Acxiom appended data elements, showing you critical socioeconomic student data at the individual household level. 
  3. We create a statistically predictive model, then test it against your previous enrollment results. This allows us to refine and adjust the model for optimum accuracy.
  4. Once the model is optimized, we identify characteristics that predict enrollment at your campus.
  5. These predictors are applied to your prospect, inquiry, applicant, or admitted student pools. Each student receives a score from .99 (extremely likely to enroll) to .01 (extremely unlikely to enroll).

You can trust the accuracy of the model because each model is custom-built, using predictive factors that are specific to your campus. Plus, the accompanying ForecastPlus Data Submission Tool and ForecastPlus Query Tool let you manage your model data from your own computer.

 

Know the score with your student leads

Because every student lead receives a score with ForecastPlus, it is very easy to qualify and grade your leads. A segment may look like this:

A demonstration of how students are qualified based on their likelihood to enroll when using the ForecastPlus admissions funnel predictive modeling system from Noel-Levitz

Jane and Ben are highly likely to enroll. Give them your attention and they will likely become students.

Tracy, Heather, and Ryan are also very strong. You definitely want to make communicating with them a priority.

Bruce and Patricia are on the fence. They will need more persuasion and communication.

Todd and Kelly are true long shots. You'll probably want to segment them from your main communication flow.

Resources

Free consultation and demonstration »

How can you manage your funnel more strategically and identify those students who are most likely to enroll? Ask for a free consultation and demonstration of the ForecastPlus. Call 1-800-876-1117 or e-mail Noel-Levitz.

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