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Higher Education Consultants

Appended Data

Get the most precise appended student data available to enrollment managers

In addition to using your own historical data to predict student enrollment behavior, ForecastPlus also appends socioeconomic data to your predictive model. This appended data can uncover key additional factors that could be affecting student enrollment.

See key data at the household level with Acxiom

ForecastPlus appends socioeconomic data from Acxiom to all predictive models. Why Acxiom? Because Acxiom data reveals key data elements down to the household level, as opposed to other providers that use larger, less accurate geographic segmentation.

For instance, data from Equifax and the US Census are based on block groups of 600-3000 households. Acxiom is based on groups of 6-9 households. That’s a dramatic increase in accuracy and allows you to target prospective students more precisely than ever.

Acxiom appended data categories

  • Personicx clusters—Personicx is an advanced tool for demographic segmentation, using 70 different categorization “clusters.” Personicx offers fresh data that accurately reflects the subtle but distinct differences between different demographic groups.
  • Average household income
  • Ethnicity classifications—Because Acxiom drills down to the household level, these two classifications make it easier than ever to find students from specific economic or ethnic groups.

Using Acxiom data to supplement your historical data ensures that ForcecastPlus provides the most accurate, precise, and detailed predictive models for enrollment management.

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