2011 Marketing and Student Recruitment Practices Report
Download this popular report rating the effectiveness of 78 marketing and student recruitment practices, based on a national electronic poll of two-year and four-year colleges, public and private. Topics covered in the report include but are not limited to: written and electronic contacts, Web practices, events, financial aid and payment practices, segmenting, relationship-building, and advertising. Included in the report is information regarding recruitment, marketing, and long-range planning, organizational structures, and numbers and types of contacts with prospective students, along with a section on search practices.
Among the findings:
- The top 10 marketing and recruiting practices across institution types in spring 2011 included familiar practices such as campus visits and open houses as well as a few practices that were used by less than half of the poll's respondents.
- Interaction with enrolled students, offering online applications, and initiatives to address students' concerns about costs were all included among the top practices across institution types.
- Up to 55 percent of respondents from four-year private and public institutions and up to 67 percent of respondents from two-year public institutions reported using practices that most respondents in their sector judged to be "minimally effective."
- Only about half or less of respondents reported having a strategic, multi-year enrollment plan that they felt good about, and only about half had a process for evaluating marketing and recruitment strategies that they felt good about.
images below.
Please expand each registrant below to check for fields that need to be corrected.
To download these free resources, please log in below or register for a myNoel-Levitz account to have easy access to these resources.
You may also continue as a guest.
You may also continue as a guest.