In Pursuit of the Secret Shopper
Effective new strategies for finding and engaging prospective students
Today, prospective students in ever greater numbers are secretly exploring colleges online on their own terms, using official and unofficial sources, without completing a college’s response form. Many are withholding college entrance exam scores from colleges they might be interested in and remaining unknown to their institutions of choice until the point of application.
How can you adapt your search efforts to this new recruiting reality? What can you do to engage prospective students, get them to identify themselves and communicate with you, and push them toward enrollment?
In Pursuit of the Secret Shopper outlines stategies you can use to connect with students online and add them to your funnel.
