Market Research Consultants
Get experienced guidance on research projects for your campusNoel-Levitz market research staff members specialize in formulating, conducting, and analyzing market research projects related to a number of higher education topics. Our team offers a wealth of experience creating market research projects for campuses of all sizes, types, and missions.
Ruth K. Sims
Senior Vice President for Marketing and Research
Ruth Sims consults directly with campuses on market research, marketing strategy, and communications development. She is a driving force behind the firm's national prominence as a center for market research, specializing in image analyses, communication strategies, and market positioning. Full bio »
Scott E. Bodfish
Vice President, Market Research
Scott Bodfish is vice president within the market research division of Noel-Levitz. With more than 14 years of experience as a strategic planner and institutional researcher, Mr. Bodfish is responsible for maintaining and improving the effectiveness of Noel-Levitz research services and identifying additional data sources in order to enhance and customize institutional research approaches. Full bio »
Kathryn Karford
Assistant Vice President for Marketing and Research
Kathryn Karford consults directly with institutions on recruitment and retention research, integrated marketing, and branding strategy. With 18 years of consumer and education marketing experience, she is adept at analyzing student and influencer populations and assisting clients in developing relevant and authentic marketing messages. Full bio »
Pam Blair
Market Research Analyst
Pamela Blair conducts a wide range of research projects for Noel-Levitz and its campus partners. Her responsibilities include developing and administering survey instruments for market research, managing and analyzing data from primary and secondary research, conducting focus groups and other on-campus research, and producing reports and campus presentations based on the findings.
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