Custom Research
Study any area related to your enrollment
To assist with measuring your constituents' current perceptions, Noel-Levitz offers full-service custom research capabilities from an enrollment management perspective.
Our custom research projects can include such elements as telephone and written surveys; in-depth interviews; predictive modeling; geodemography; focus groups; environmental scans; awareness and opinion measurement; research-based publications and Web sites; and audits of current practices, programs, and communications.
We have experience conducting small, medium, and large market research projects that are highly customized to each institution, campus, and system. Our research has helped institutions take the actions they needed to be more competitive.
Free phone consultation »Have a research project you would like to conduct? Need data on prospective students, current students, your competition, or other key areas? Talk to one of our experienced market research consultants. Contact us to tell us what you'd like to discuss and when you're available, and we'll set up a free phone consultation.
Get an enrollment management perspective
Why choose Noel-Levitz?
- Our real-world admissions and retention experience is your assurance that you'll get something useful—not another report that collects dust on a shelf.
- You'll work with an integrated team of campus researchers, communicators, and enrollment management consultants.
- Our researchers use the most sophisticated methodologies available, including innovative research technologies.
- We have years of experience monitoring "best practices" in admissions research and communications using our national surveys and benchmark polls.
After partnering with more than 2,600 higher education clients since 1973, Noel-Levitz offers you an unparalleled knowledge of admissions research and communications practices on campus. From defining project specifications to assisting with implementing research findings, our unique enrollment management perspective ensures that you'll get research you can act on.
Converting research to action
How can you turn market research into enrollment management actions? Here are four real-life examples:
- Research revealed that high school guidance counselors near one university were playing a much more important role in student enrollment referrals than the national norm. As a result, the institution is expanding and adding depth to counselor communications.
- Name recognition for one college was found to be just 60 percent in the college's own back yard. Despite the lack of awareness, the institution's reputation was excellent. Advertising and public relations strategies are now focusing on increasing name recognition in the surrounding community.
- Where can you go to recruit students cost-effectively? One institution was planning travel to distant states, then learned that zip codes nearby were likely to be more productive. The result: travel expenses and a limited recruiting budget were kept under control.
- Name recognition in one institution's primary market area was found to be high, but consumers were unable to attach any attributes to its name. The institution is now developing its distinct identity with key marketing messages and a lead positioning line identified by the research.
Resources
What clients say
"We were looking for a company with a national perspective on market research for higher education so we could put our findings in the context of other institutions' experiences. Noel-Levitz has provided that perspective, and they've been extremely responsive in meeting our needs."
Debra Thomas
Assistant Vice President, College Communications, Metropolitan State College of Denver (Colorado)
"Noel-Levitz did an excellent job of working with our campus representatives.
Their consultants ensured that we were obtaining the information we wanted to glean from the market research. They considered everything in the construction of the surveys."
Alisa Chapman
Assistant Vice President for University School Programs and Information Technology