Position Analysis
Advance your market position with our image and positioning analyses
We offer two types of research studies to help you gather the data you need to understand and change your market position.
Institutional Image and Competitive Positioning Analysis™ (more comprehensive)
This complete enrollment research package offers comprehensive decision data for image enhancement and strategic market positioning. It consists of quantitative and qualitative research along with an audit of your enrollment-related communications. The analysis prepares your institution to compete effectively in its marketplace and to distinguish itself from institutions vying for the same student populations.
Marketing Communications Analysis™ (faster delivery)
This enrollment research service is geared specifically to student recruitment communications. The quantitative and qualitative research methods result in a marketing theme and lead messages to support your institution's enrollment objectives. Primary research methods include focus groups, surveys, and an analysis of competitor communications.
Free phone consultation »Want to analyze your position or communications? Talk to one of our experienced market research consultants. Contact us to tell us what you'd like to discuss and when you're available, and we'll set up a free phone consultation.
Resources
Case study
"Noel-Levitz consultants roll their sleeves up and get right to business. They have passion and desire, and take a personal vested interest in your success. So much that it feels like they become part of your team."
Phillip Allen
Director of Marketing and Enrollment, Lakeland College
Read the case study...