Wendy C. Beckemeyer
Senior Associate Consultant
Wendy Beckemeyer is vice president of enrollment management at Chatham University (PA). With over 14 years as a vice president and more than 20 years in the field, she has also served Alfred University, Colby-Sawyer College, Cottey College and California Lutheran University. Each of her prior institutions experienced record enrollment and decreasing discount rates. Successes including historic funnels and outcomes at Alfred University and a 27 percent increase in the student body at Colby-Sawyer. As a senior associate consultant with Noel-Levitz, her primary areas of expertise include predictive modeling, geodemography, financial aid leveraging, admissions communications, team building and strategic enrollment planning.
Ms. Beckemeyer has worked with more than a dozen Noel-Levitz client partners over the past ten years as a consultant. USA Today/CASE Hotline also featured Ms. Beckemeyer for 10 years as an admission and financial aid expert. She was also a major contributor to a nationally published book, Financial Aid for College by Pat Ordovensky.
Presentations, associations, and education
Among her professional presentations, Ms. Beckemeyer has shared her expertise on the following topics: "Needles in a Haystack: Gain a Competitive Edge by Connecting with the Right Prospects" (North American Enrollment Management Institute); "Geodemography and Predictive Modeling" (National Conference on Student Retention); "What's Next for Enrollment Management" (National College Board meeting); "Herding Cats: Team Building for Success" and "New Hot Markets" (National Conference for Student Recruitment, Marketing and Retention).
Ms. Beckemeyer is a member of the National Association for College Admission Counseling (NACAC), American Association of Collegiate Registrars and Admissions Officers (AACRAO), and the College Board. She has an MBA in marketing from California Lutheran University.