Mark Greenfield
Associate Consultant
Mark Greenfield is a highly regarded, influential member of the higher education Web community. He is an experienced consultant and an award-winning speaker who is known for his thoughtful vision of the future of the Web, social media, and technology on college campuses. He is very active in the Web community serving on numerous boards and committees as well as being the owner and driving force behind the uwebd social network, an active community of over 3,500 higher education Web professionals from across the world.
Mr. Greenfield has served at the University at Buffalo for 25 years and is currently the director of the Office of Web Services, a position he has held since 2001. From 1997-2001 he was the Web development manager for computing and information technology and the CIO's Office. He began his career at the University at Buffalo as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom.
Mr. Greenfield has also served as a visiting instructor for the university's former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
His other professional interests include customer service and the application of the principles of total quality management in higher education. Mr. Greenfield has given numerous presentations both regionally and nationally on how to incorporate Stephen Covey's seven habits into customer service, Web development, and social media.