Marilyn Crone
Associate Consultant
Marilyn Crone offers a decade of experience in higher education, serving three private institutions in the United States and Canada. She has managed a broad range of enrollment issues, including student recruitment, student retention, financial aid, and marketing and communications. She brings broad business expertise, serving as acting senior vice president for enrollment advancement and management consultant at Trinity Western University in British Columbia, as well as more than 15 years in financial services prior to entering higher education.
In her current role at Trinity Western University, Ms. Crone has helped this private Canadian campus stabilize enrollment after a three-year decline and position itself to reach aggressive five-year enrollment goals. She is assisting her team to: build reporting capacity which informs strategies and monitors progress; enhance student search, campus communications and visit activities; implement financial leveraging strategies; and deeply involve the entire campus community. She also served for one year as acting COO, overseeing finance, campus services, auxiliary operations, and information technology.
Ms. Crone also provided management consulting for Quest University Canada, a newly established private institution in British Columbia. She created and headed the implementation of key enrollment strategies needed to enroll the university's inaugural class until permanent enrollment leadership could be secured.
In the United States, Ms. Crone served at Baylor University (TX) for seven years. As vice president for enrollment and retention management, she helped Baylor achieve a number of remarkable enrollment gains, including a 21 percent increase in overall enrollment, a 40 percent increase in minority enrollment, a stronger class profile, and greater net tuition revenue. She also oversaw retention efforts for the university, including academic advising and support services, career services, and academic scholarships and financial aid. Prior to entering higher education, she served as senior VP for a predecessor of Bank of America.
Associations and education
Ms. Crone holds an MBA from Baylor University. She conducts pro bono consulting for several ministry organizations.