Strategic Enrollment Planning Executive Forum
Atlanta, Georgia • March 20-21, 2012
Stay ahead of emerging enrollment trends and position your campus for long-term success
Are you ready to meet the changes that have already begun to sweep through higher education? Do you have a solid plan for achieving enrollment success even as the path to that success is shifting dramatically? Do your enrollment plans align with future academic demand trends from students?
Register for this two-day forum and learn how you can be well prepared to meet the changing academic demands, state and regional employment needs, and the diversity of students planning to enroll in the coming years.
See the agenda and read about the experienced facilitators of this forum.
Strategic enrollment planning that emphasizes academic demand and return on investment
Strategic enrollment planning is more than a long-term recruitment or retention plan. It is a data-informed process that aligns an institution's fiscal, academic, and delivery resources with its changing environment to accomplish the institution's mission and ensure the institution's long-term enrollment success and fiscal health.
During this forum, you will participate in hands-on sessions for creating and fine-tuning your strategic enrollment plan. In particular, you will explore two critical topics in strategic enrollment planning:
- Reviewing academic program trends, demand, and capacity so as to create strategic enrollment plans that are aligned with future demand.
- Conducting a return-on-investment (ROI) analysis to develop new strategies, refine current ones, and make sure that strategy development is integrated with enrollment projecting.
Sessions will also cover other key topics, including:
- Emerging trends in the higher education marketplace that will significantly influence enrollments in the near future.
- How to carefully assess the changes that will have the greatest impact on your institution.
- Preparing your campus with a data-driven strategic enrollment plan that incorporates academic and fiscal planning.
- Successful approaches to 4- and 10-year enrollment projecting.
- Designing a strategic planning process that will win support campuswide.
- Campus examples to illustrate effective planning processes.
You’ll leave with a roadmap for effective strategic planning including immediate action steps you can take to advance your planning process.
Who it's for
This forum is an opportunity for campus leaders overseeing fiscal, academic, marketing, recruitment, and retention areas to focus on how they will navigate to their desired future enrollment state. The forum is especially designed for:
- Executive leadership teams
- Chief academic officers
- Chief fiscal officers
- Chief enrollment officers
- Presidents and chancellors
- Board members
- Trusted colleagues and associates of the above
Consider bringing a team to build momentum for cross-divisional planning. Strategic enrollment planning works best when it is guided by a cross-divisional team that includes executive leaders from academic affairs and fiscal management.
Comments from past attendees
"Excellent trend data and outline of strategic plan structures."
"An orderly, coherent, and clear exposition and review of critical issues impacting enrollment."
"Excellent dialogue—not a talking head lecture. The presenters came prepared but were able to apply the information within a question/comment environment."
"Practical information presented along with theory, with emphasis on the former."
"Rich with information. Jim and Gary were very knowledgeable and open."
"Concrete ideas on how to build buy-in."
"This was a valuable experience for me to participate in with our VP of Enrollment. We were able to discuss strategies and I was exposed to the latest trends and ideas."
"A helpful discussion around the coordination of strategic enrollment planning, short-term planning, and the Institutional Strategic Plan."