Charleston Southern University (South Carolina)
Objective
Strategically review the university’s enrollment base and determine an appropriate direction for continued advancement. Control the tuition discount rate and proactively identify ways to expand the already successful recruitment and retention efforts.
Action
Utilized predictive modeling, financial aid research, and market research to develop a strategic enrollment plan that identified which student inquiries to target and maximize the impact of financial aid and scholarships. As part of the research and planning process, the university also evaluated recruitment and retention initiatives and developed strategies for sustaining and further improving both areas.
Result
After the first full year of implementing its new plan, Charleston Southern enrolled its largest class ever while controlling its discount rate. In addition, the university focused its retention efforts on a recruit-back program for current students that increased communication and contact throughout the school year.
Testimonial
“We have strong enrollment and retention rates, but we knew at some point we would hit the proverbial wall so we wanted to look ahead. By using sound data, we can be confident that the decisions we make are grounded in solid information.
“Every few years we bring in a consulting firm to ensure that our systems and plans are in check. Noel-Levitz helps us ask the tough questions and keeps us on our toes and moving forward.”
Debbie Williamson
Vice President of Enrollment Management
Vice President of Enrollment Management
Published with permission of Charleston Southern University.
Questions? Please contact us
If you have questions or would like to discuss your enrollment situation with us, please contact us.